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Luxury & boutique hotels

Luxury hotel marketing that fills rooms directly.

We build and manage the system that brings high-value guests to book directly with you — combining boutique hotel marketing, hotel branding and lead generation to acquire guests at a sustainable cost, without leaving the relationship in the hands of the platforms.

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Luxury boutique hotel with pool at sunset

The problem

To fill rooms, you depend on the platforms.

01
Most guests arrive through booking platforms like Booking and Airbnb, which take a commission on every night and keep the guest relationship for themselves.
02
Without a channel of your own, acquiring a guest costs more than it should — and you never build a base of guests who come back to book again.
03
And there’s no one truly accountable: a team that commits to clear timelines and a plan, not just the creative.

A property of real standing deserves an acquisition system of its own.

The solution

The system that fills rooms, directly.

We combine lead generation and brand into one managed system: we capture travellers already looking for a hotel like yours, build awareness with those who don’t yet know you, and bring the enquiry straight into your own booking channel.

The right guests, at a lower cost

Targeted hotel advertising to high-spending travellers, with a cost per enquiry that comes down over time.

Bookings in your system

The enquiry lands in your own direct booking channel, not an intermediary’s.

Someone accountable

Dedicated governance and a commitment on timelines, put in writing, with the advertising budget estimated up front.

How we work

A complete system, fully managed.

Hotel branding and lead generation in one flow, from analysis to the results dashboard. Every phase has an owner — move through them to see how we fill your rooms directly.

Audit & brand analysis

We understand your hotel’s brand, its guests and its positioning in the destination and category — before spending on campaigns.

Full-funnel media strategy

The pillars of the strategy: Data Analysis, Lead Generation and Brand Equity. We read the data to decide where to act, generate qualified room demand and build brand value — with the hotel’s social profile as a showcase, not the centre of everything.

Lead generation & prospecting

Prospecting campaigns turn visibility into brand interactions and visits to your booking page, with the goal of a direct reservation. Retargeting convinces travellers who already engaged to take the step.

Brand & AI

We give your hotel a voice: we make it top of mind for travellers and, in parallel, position it to be cited by AI assistants and LLMs — ChatGPT, Claude, Gemini — when guests ask where to stay. That’s how you become the first choice, lowering acquisition cost over time.

Influencer marketing

A data-led influencer strategy: we learn where most enquiries come from in your market and bring the right travel and lifestyle creators into the campaign mix.

Outreach & partnerships

A B2B flow to build partnerships with travel advisors, luxury agencies and operators who can send guests your way.

Automation & nurturing

We set up a CRM and use that data to optimise campaigns and nurture enquiries already in: we bring past guests back to book again — raising lifetime value — and convince the undecided.

Reporting & dashboard

Monthly, quarterly and annual reports and a dashboard with direct bookings, results and spend in real time, channel by channel.

Brand & performance, together

Become the hotel people choose first.

Hotel branding makes you top of mind in your destination and your category; performance turns that recognition into direct bookings. The two together are what makes acquisition sustainable.

Brand & AI

The hotel the AI recommends.

Today guests don’t only search on Google: they ask AI assistants where to stay. We make every channel work together — advertising, brand, content, influencers, automation, PR and SEO — so your hotel becomes the answer: top of mind for travellers, cited by search engines and AI assistants.

AdvertisingBrandContentInfluencersAutomationPR & SEO

→

Your hotelTop of mind · cited by Google and AI assistants

Cited by AI assistants ChatGPT Claude Gemini Perplexity Copilot

The right client

NO MAGIC

We look for the hotelier who knows that advertising isn’t magic: it takes method, testing and a strategy — and a little patience before the system hits its stride. Not the one expecting bookings to appear out of a magician’s hat, overnight.

Roadmap

From signing to growth.

Clear timelines, set in the contract. In a month we have everything ready to launch.

Week 1–2

Week 3–4

Every month →

01 · Strategy 2 weeks from signing the contract

Media strategy
Social media strategy
Automation strategy
Influencer strategy
Landing pages (one dedicated per campaign group) and service offers

02 · Set up & start 2 weeks from strategy sign-off

Editorial plan and campaign creative
Social content and influencer negotiations
Negotiations with magazines and portals, and digital PR
Automation set up and connection to CRM / booking system
Tracking and reporting dashboard set up

03 · Ongoing every month, continuously

Monthly editorial plan
Tracking check-up
Campaign and automation optimisation
Monthly, quarterly and annual reports

Guarantee

Guarantee & transparency

We take the risk.

Two commitments, in writing. Flip the cards with the arrows.

Our guarantee

We’re judged on one thing: the bookings we bring you.

If after six months the bookings we generate don’t make our fee sustainable, we keep working at it with our team until they do. The guarantee covers our fee, not your media budget: that ad spend stays your investment.

As a rule, within three months of starting we can tell whether the digital-marketing investment can become sustainable.

Numbers both sides can verify. Only bookings from the channels we run — tracked links, dedicated codes and landing pages. No estimates, no inflated attribution.
Value agreed upfront. Together we set the average value of a booking, so you always know, month by month, where you stand against your investment.
One condition. We work as a team: at some points in the project we’ll need your input — but don’t worry, we’ll be precise about what we need and by when. We bring the bookings; keeping guests happy and the word-of-mouth going — still a vital channel — is on you.

Cost transparency

Before you start, you already know what you’ll spend.

Before we begin we run an audit to understand and estimate the overall advertising costs: you start knowing exactly what you’re getting into, with no surprises. Then we put the launch timelines in the contract.

Your advertising budget always stays yours and under your control. A concrete, written commitment — on costs and on timing.

Guarantee · Transparency — use the arrows

Investment

Introductory pricing

We’re after our first case studies in luxury travel.

In other sectors we already have plenty. In luxury hotels we want our first ones — which is why, for a limited introductory period, we’ve lowered our rates for the hotels that come on board now, before those case studies land.

Our rate $6,500 /month $5,000 /month Minimum rate, the starting point.

This is the minimum rate. The media budget (your ad spend) is a separate conversation: it depends on your strategy and goals — how many markets we run, how many services we switch on, how much ambition there is. We define it together, on the call.

Book a call →

Client area

Proprietary platform

The whole project, in one place.

When you sign, we activate your client area: progress status, documents, deliverables, approvals and creative feedback — all tracked, always under control.

app.enableluxury.com / client area

Project statusIn progress

Phase: Set up & start68%

To approve3

Instagram campaign creativeReview

Editorial plan · JulyReview

Influencer briefReview

What we’re working on

Automation & CRM set upin progress

Prospecting campaignsin progress

Nurturing flowqueued

Latest optimisationstracked

Brand campaign audience · refinedupdated

Enquiry follow-up · sped upupdated

Our approach

An integrated approach, for an AI era.

We combine strategy, content, data, SEO, performance and user experience into one system — without pretending they’re departments meeting for the first time on a Thursday call.

StrategyContentDataSEOPerformanceUser experience

Why us

Why enable.luxury

Experience, method, dedication.

10+ years of experience

We’ve generated clients through digital channels for over ten years, across diverse, high-complexity sectors — now applied to luxury hotels.

A repeatable method, tailored

A proven system and workflow, adapted in a tailormade way to your hotel and your market.

A team dedicated to you

A project manager dedicated specifically to your project, with an in-house team that follows you from the start.

International team

We speak your guests’ language.

Native-speaker project managers in Italian, English and Spanish.

Our direction

Quality, not quantity.

We’re not interested in working with everyone, or in the number of clients. We want to become the best at marketing for luxury and boutique hotels: that’s our goal as a company.

Our philosophy

What to expect from us

We don’t want every hotel. We want the right ones — and we keep them.

We’re not after volume. We care about choosing a few hotels, nurturing them and truly looking after their project.

We come from a world of relationships: we’ve managed clients in pharma and corporate banking, holding those relationships for years. Now we want to bring the same approach to luxury hotels — because we know how to deliver results, and that’s what builds trust over time.

FAQ

Frequently asked questions.

No, it sits alongside them. The goal is to reduce dependence on platforms like Booking and Airbnb and build a direct channel of your own, where the relationship with the guest — and the margin — stay yours.

We work with high-end hotels and boutique hotels that want an acquisition channel of their own. A few clients, looked after with dedicated governance.

Yes: lead generation and hotel branding are part of the same system. Investing in awareness is what, over time, brings the cost of acquisition down.

Italian, English and Spanish, with native-speaker project managers to look after different guests and markets.

Book a call

Ready to fill your rooms directly?

A free, hour-long call: we look at your hotel and tell you, with no obligation, how to bring more guests directly to you. On the market, intro calls last 15–20 minutes — we take an hour, because the first conversation is too important to hurry. If you want to go deeper first, read about platform commissions and how a direct channel changes the maths.

Luxury hotel on the Mediterranean coast at sunset

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