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Luxury experiences

Luxury experience marketing that fills your calendar.

Wine tours, cooking classes, private tours, glamping, yacht charters, wellness retreats: we unite brand and lead generation into one managed system and bring direct guests to your experience, at a sustainable cost.

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Luxury travel experience at a lodge set in nature at dusk

The problem

You have a rare experience, but few people find it.

01
High-end experiences sell on word of mouth and a few slots on platforms like Booking and Airbnb, which take a commission and keep the relationship with the guest for themselves.
02
Someone searching for a wine experience or a charter rarely knows your name: if you are not top of mind when they choose, being chosen comes down to luck.
03
Without a channel of your own, every guest costs more than it should and you never build a base of people who return and recommend you.

A memorable experience deserves a system that helps it get discovered.

The solution

Brand and lead generation, one system.

We build awareness with the people still dreaming about the trip and capture those already searching for an experience like yours. The enquiry lands straight in your own booking channel, at a cost per enquiry defined during strategy.

The right guests, sustainable cost

Campaigns focused on travellers looking for experiences of real value, with a cost per enquiry that falls over time.

Direct bookings, to you

The enquiry lands in your system, not an intermediary's: the relationship and the margin stay yours.

Timelines in the contract

We put delivery timelines in writing: the system is live within four weeks of receiving the information we need.

Why experiences need a brand

An experience is chosen with the heart.

Unlike a room, an experience does not solve a need: it sparks a desire. That is why you have to be top of mind while the trip is still a dream, not just present when someone searches. It is the heart of luxury travel marketing for experiences.

01
Decided in advance. The wine experience or the charter enters the travel plan long before departure: whoever is in mind at that moment wins the booking.
02
Chosen on emotion. Imagery, storytelling and the social profile are part of the product: they reassure and create desire before the price is even seen.
03
Lives on word of mouth. One happy guest brings others: the brand turns a beautiful day into recommendations and direct bookings.

Luxury experience destination in the savannah at sunset

Wherever your guests are

An international audience, by design.

Luxury experiences live on guests who travel from across the world. We build demand abroad and bring it home to your booking channel, in the languages your guests actually speak.

03 — How we work

How we work

A complete system, fully managed.

Brand and lead generation in one flow, from analysis to the results dashboard — built around your wine tour, cooking class, glamping or charter. Every phase has an owner: move through them.

Audit & brand analysis

We understand your experience, your guests and your positioning — a cellar tasting, a cooking class, a private tour, a glamping stay or a charter — before spending on campaigns.

Full-funnel media strategy

The pillars of the strategy: Data Analysis, Lead Generation and Brand Equity. We read the data to decide where to act, generate qualified demand for your experience and build brand value — with the social profile as a showcase, not the centre of everything.

Lead generation & prospecting

Prospecting campaigns turn visibility into brand interactions and site visits, with the goal of a direct enquiry. Retargeting convinces travellers who already engaged — who saved the wine tour or the charter for later — to take the step.

Brand & AI

We give your experience a voice: we make it top of mind for travellers and, in parallel, position it to be cited by AI assistants and LLMs — ChatGPT, Claude, Gemini — when someone asks for the best wine experience or cooking class in your region. That’s how you become the first choice, lowering acquisition cost over time.

Influencer marketing

A data-led influencer strategy: we learn where most enquiries come from in your market and bring the right travel and food-and-wine creators into the campaign mix.

Outreach & partnerships

A B2B flow to build partnerships with hotels, DMCs and travel operators who can send guests to your experience.

Automation & nurturing

We set up a CRM and use that data to optimise campaigns and nurture enquiries already in: we bring past guests back for a new season or a new experience — raising lifetime value — and convince the undecided.

Reporting & dashboard

Monthly, quarterly and annual reports and a dashboard with results and spend in real time, channel by channel.

Brand & AI

The experience the AI recommends.

Today travellers don’t only search on Google: they ask AI assistants for the best wine tour, cooking class or charter in a region. We make every channel work together — advertising, brand, content, influencers, automation, PR and SEO — so your experience becomes the answer: top of mind for guests, cited by search engines and AI assistants.

AdvertisingBrandContentInfluencersAutomationPR & SEO

→

Your experienceTop of mind · cited by Google and AI assistants

Cited by AI assistants ChatGPT Claude Gemini Perplexity Copilot

The right client

NO MAGIC

We look for the client who knows that advertising isn’t magic: it takes method, testing and a strategy — and a little patience before the system hits its stride. Not the one expecting bookings to appear out of a magician’s hat, overnight.

04 — Roadmap

Roadmap

From signing to growth.

Clear timelines, set in the contract. In a month we have everything ready to launch.

Week 1–2

Week 3–4

Every month →

01 · Strategy 2 weeks from signing the contract

Media strategy
Social media strategy
Automation strategy
Influencer strategy
Landing pages (one dedicated per campaign group) and service offers

02 · Set up & start 2 weeks from strategy sign-off

Editorial plan and campaign creative
Social content and influencer negotiations
Negotiations with magazines and portals, and digital PR
Automation set up and connection to CRM / booking system
Tracking and reporting dashboard set up

03 · Ongoing every month, continuously

Monthly editorial plan
Tracking check-up
Campaign and automation optimisation
Monthly, quarterly and annual reports

05 — Guarantee

Guarantee & transparency

We take the risk.

Two commitments, in writing. Flip the cards with the arrows.

Our guarantee

We’re judged on one thing: the bookings we bring you.

If after six months the bookings we generate don’t make our fee sustainable, we keep working at it with our team until they do. The guarantee covers our fee, not your media budget: that ad spend stays your investment.

As a rule, within three months of starting we can tell whether the digital-marketing investment can become sustainable.

Numbers both sides can verify. Only bookings from the channels we run — tracked links, dedicated codes and landing pages. No estimates, no inflated attribution.
Value agreed upfront. Together we set the average value of a booking, so you always know, month by month, where you stand against your investment.
One condition. We work as a team: at some points in the project we’ll need your input — but don’t worry, we’ll be precise about what we need and by when. We bring the bookings; keeping guests happy and the word-of-mouth going — still a vital channel — is on you.

Cost transparency

Before you start, you already know what you’ll spend.

Before we begin we run an audit to understand and estimate the overall advertising costs: you start knowing exactly what you’re getting into, with no surprises. Then we put the launch timelines in the contract.

Your advertising budget always stays yours and under your control. A concrete, written commitment — on costs and on timing.

Guarantee · Transparency — use the arrows

Investment

Introductory pricing

We’re after our first case studies in luxury travel.

In other sectors we already have plenty. In luxury travel we want our first ones — which is why, for a limited introductory period, we’ve lowered our rates for the experiences that come on board now, before those case studies land.

Our rate $6,500 /month $5,000 /month Minimum rate, the starting point.

This is the minimum rate. The media budget (your ad spend) is a separate conversation: it depends on your strategy and goals — how many markets we run, how many services we switch on, how much ambition there is. We define it together, on the call.

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06 — Client area

Proprietary platform

The whole project, in one place.

When you sign, we activate your client area: progress status, documents, deliverables, approvals and creative feedback — all tracked, always under control.

app.enableluxury.com / client area

Project statusIn progress

Phase: Set up & start68%

To approve3

Instagram campaign creativeReview

Editorial plan · JulyReview

Influencer briefReview

What we’re working on

Automation & CRM set upin progress

Prospecting campaignsin progress

Nurturing flowqueued

Latest optimisationstracked

Brand campaign audience · refinedupdated

Enquiry follow-up · sped upupdated

Our approach

An integrated approach, for an AI era.

We combine strategy, content, data, SEO, performance and user experience into one system — without pretending they’re departments meeting for the first time on a Thursday call.

StrategyContentDataSEOPerformanceUser experience

Who it's for

Experiences we help grow.

We work with people who sell high-end travel experiences and want a guest channel of their own, not just a few slots on the portals. This is winery marketing, cooking-class marketing and destination marketing under one roof.

Food & wine

Wine tours, cellar tastings and cooking classes looking for the right international guest.

Nature & sea

Glamping, private tours and yacht charters that live on seasonality and early booking.

Wellness & retreats

High-end wellness experiences and retreats that need storytelling and to be top of mind.

07 — Why us

Why enable.luxury

Experience, method, dedication.

10+ years of experience

We’ve generated clients through digital channels for over ten years, across diverse, high-complexity sectors — now applied to luxury travel.

A repeatable method, tailored

A proven system and workflow, adapted in a tailormade way to your experience and your audience.

A team dedicated to you

A project manager dedicated specifically to your project, with native-speaker teams in Italian, English and Spanish.

We apply the same system to luxury and boutique hotels and to villas and short stays.

International team

We speak your guests’ language.

Native-speaker project managers in Italian, English and Spanish.

Our direction

Quality, not quantity.

We’re not interested in working with everyone, or in the number of clients. We want to become the best in this specific vertical: that’s our goal as a company.

08 — Our philosophy

What to expect from us

We don’t want every client. We want the right ones — and we keep them.

We’re not after volume. We care about choosing a few experiences, nurturing them and truly looking after their project.

We come from a world of relationships: we’ve managed clients in pharma and corporate banking, holding those relationships for years. Now we want to bring the same approach to luxury travel — because we know how to deliver results, and that’s what builds trust over time.

FAQ

Frequently asked questions.

We work with high-end travel experiences: wine tours and cellar tastings, cooking classes, glamping, private tours, yacht charters, wellness and retreats. A few clients, looked after with dedicated governance and a method built around your offer.

An experience is chosen with the heart, often before the destination itself. Staying in the mind of someone still dreaming about the trip is what makes them choose you at the moment of booking, and lowers the cost of acquiring a guest over time.

We put delivery timelines in the contract: the system is live within four weeks of receiving the information we need. The expected cost per enquiry is defined during strategy, before we begin. We do not promise results guaranteed 100%.

Italian, English and Spanish, with native-speaker teams. Luxury experiences live on international guests, and speaking their language in content and campaigns makes the difference.

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Let's talk about your experience.

A free one-hour call: we look at your experience and tell you, with no obligation, how to bring it more direct guests at a sustainable cost.

Book a free call →