For wine tours, cooking classes, private tours, glamping, yacht charters and wellness retreats, we unite brand and lead generation into one managed system and bring direct guests to your experience, at a sustainable cost.
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High-end experiences sell on word of mouth and a few slots on platforms like Booking and Airbnb, which take a commission and keep the relationship with the guest for themselves.
Someone searching for a wine experience or a charter rarely knows your name, and if you are not top of mind when they choose, being chosen comes down to luck.
Without a channel of your own, acquiring each guest costs more than it should, and you never build a base of people who return and recommend you.
A memorable experience deserves a system that helps it get discovered.
We build awareness with the people still dreaming about the trip and capture those already searching for an experience like yours. The enquiry lands straight in your own booking channel, at a cost per enquiry defined during strategy.
Campaigns focused on travellers looking for experiences of real value, with a cost per enquiry that falls over time.
The enquiry lands in your system, not an intermediary’s, so the relationship and the margin stay yours.
We put delivery timelines in writing. The system goes live within four weeks of receiving the information we need.
Unlike a room, an experience does not solve a need: it sparks a desire. That is why you have to be top of mind while the trip is still a dream, not just present when someone searches. It is the heart of luxury travel marketing for experiences.
Decided in advance. The wine experience or the charter enters the travel plan long before departure. Whoever is in mind at that moment wins the booking.
Chosen on emotion. Imagery, storytelling and the social profile are part of the product, reassuring the traveller and creating desire before the price is even seen.
Lives on word of mouth. One happy guest brings others, since the brand turns a beautiful day into recommendations and direct bookings.
Luxury experiences live on guests who travel from across the world. We build demand abroad and bring it home to your booking channel, in the languages your guests actually speak.
Brand and lead generation in one flow, built around your wine tour, cooking class, glamping or charter, from analysis through to the results read in Compass. Every phase has an owner. Move through them.
Before spending on campaigns, we understand your experience (a cellar tasting, a cooking class, a private tour, a glamping stay or a charter), your guests and your positioning.
The pillars of the strategy: Data Analysis, Lead Generation and Brand Equity. We read the data to decide where to act, generate qualified demand for your experience and build brand value. The social profile is a showcase, not the centre of everything.
Prospecting campaigns turn visibility into brand interactions and site visits, with the goal of a direct enquiry. Retargeting then reaches the travellers who already engaged, the ones who saved the wine tour or the charter for later, and convinces them to take the step.
We give your experience a voice and make it top of mind for travellers. In parallel, we position it to be cited by AI assistants and LLMs (ChatGPT, Claude, Gemini) when someone asks for the best wine experience or cooking class in your region. That’s how you become the first choice, lowering acquisition cost over time.
Our influencer strategy is data-led. We learn where most enquiries come from in your market, then bring the right travel and food-and-wine creators into the campaign mix.
A B2B flow to build partnerships with hotels, DMCs and travel operators who can send guests to your experience.
We set up a CRM and use that data to optimise campaigns and nurture the enquiries already in hand. We bring past guests back for a new season or a new experience, which raises lifetime value, and we win over the undecided.
Monthly, quarterly and annual reports, with results and spend in real time, channel by channel. Plus Compass, your dashboard for interrogating your entire digital ecosystem.
Today travellers don’t only search on Google. They ask AI assistants for the best wine tour, cooking class or charter in a region. We make every channel work together, from advertising and brand to content, influencers, automation, PR and SEO. Your experience becomes the answer: top of mind for guests, cited by search engines and AI assistants.
We look for the client who knows that advertising isn’t magic: it takes method, testing and a strategy, plus a little patience before the system hits its stride. Not the one expecting bookings to appear out of a magician’s hat, overnight.
Clear timelines, set in the contract. In a month we have everything ready to launch.
Two commitments, in writing. Flip the cards with the arrows.
In other sectors we already have plenty. In luxury travel we want our first ones. That is why, for a limited introductory period, we’ve lowered our rates for the experiences that come on board now, before those case studies land.
This is the minimum rate. The media budget (your ad spend) is a separate conversation. It depends on your strategy and goals: how many markets we run, how many services we switch on, how much ambition there is. We define it together, on the call.
Compass is your hospitality marketing digital compass. It connects to the platforms you already use, pulls the data down and makes it answerable. Campaign results, bookings and intelligence in a single tool, not seven tabs open and a spreadsheet.
| Channel | Spend | Bookings | Rev / booking | Share of direct revenue |
|---|---|---|---|---|
| Brand search | $2,300 | 64 | $988 | |
| Marketplaces & booking links | $1,500 | 41 | $941 | |
| Paid social · Meta | $3,400 | 28 | $851 | |
| CRM & lifecycle | $0 | 22 | $1,128 | |
| Creators · whitelisted | $1,900 | 17 | $900 |
| Signal | Now | 30 days ago | Target |
|---|---|---|---|
| Rating · reviews | 4.7 · 81 | 4.7 · 66 | 150+ |
| Review response time | 14 h | 6.2 days | < 24 h |
| Brand searches (mo) | 880 | n/a | ↑ |
| “Wine tour Cape Town” rank | not in top 10 | n/a | top 5 |
| Masked customer emails · OTA | 31% | 34% | < 25% |
Keywords, trends, SERP features and your brand’s presence in AI assistant answers and AI Overviews. We track all of it through DataForSEO, Semrush and any other tool that exposes an API or an MCP server.
Share of voice across organic and paid search, comparative rankings, and how branded demand is moving.
Campaigns reconciled against the bookings coming from your reservation system, with the guarantee ledger always open and auditable.
Reviews, response times and sentiment, read next to demand, so you can see what guests say and how the market is moving.
Personas built on search data and booking data, not on assumptions written down in a meeting.
The whole tool is queryable through a dedicated chat, where you ask which campaigns brought bookings, in plain English, and get the answer instead of an export.
We combine strategy, content, data, SEO, performance and user experience into one system, without pretending they’re departments meeting for the first time on a Thursday call.
We work with people who sell high-end travel experiences and want a guest channel of their own, not just a few slots on the portals. This is winery marketing, cooking-class marketing and destination marketing under one roof.
Wine tours, cellar tastings and cooking classes looking for the right international guest.
Glamping, private tours and yacht charters that live on seasonality and early booking.
High-end wellness experiences and retreats that need storytelling and to be top of mind.
We’ve generated clients through digital channels for over ten years, across diverse, high-complexity sectors. We now bring that expertise to luxury travel.
A proven system and workflow, adapted in a tailormade way to your experience and your audience.
A project manager dedicated specifically to your project, with native-speaker teams in Italian, English and Spanish.
We apply the same system to luxury and boutique hotels and to villas and short stays.
Native-speaker project managers in Italian, English and Spanish.
We’re not interested in working with everyone, or in the number of clients. Our goal as a company is to become the best in this specific vertical.
We don’t want every client. We want the right ones. And we keep them.
We’re not after volume. We care about choosing a few experiences, nurturing them and truly looking after their project.
We come from a world of relationships, having looked after clients in pharma and corporate banking for years. Now we want to bring the same approach to luxury travel, because we know how to deliver results, and that’s what builds trust over time.
We work with high-end travel experiences: wine tours and cellar tastings, cooking classes, glamping, private tours, yacht charters, wellness and retreats. A few clients, looked after with dedicated governance and a method built around your offer.
An experience is chosen with the heart, often before the destination itself. Staying in the mind of someone still dreaming about the trip is what makes them choose you at the moment of booking, and it lowers the cost of acquiring a guest over time.
We put delivery timelines in the contract, which means the system is live within four weeks of receiving the information we need. The expected cost per enquiry is defined during strategy, before we begin. We do not promise guaranteed results.
Italian, English and Spanish, with native-speaker teams. Luxury experiences live on international guests, and speaking their language in content and campaigns makes the difference.
A free one-hour call. We look at your experience and tell you, with no obligation, how to bring it more direct guests at a sustainable cost.